Privacy Notice for California Residents

Effective Date: January 1, 2020
Last Updated: January 18, 2021

This Privacy Notice for California Residents (“Privacy Notice”) supplements the information
contained in the Privacy Policy for Hop Culture (“Hop Culture”, “we”, “us” or “our”) for the
HopCulture.com website and various related websites, software, website applications, mobile
device applications, and services (collectively, the “Site”), and applies solely to Site visitors,
users, and others who reside in the State of California (“consumers” or “you”). We adopt this
Privacy Notice to comply with the California Consumer Privacy Act of 2018 (“CCPA”) and
other California privacy laws. Any terms defined in the CCPA have the same meaning when
used in this Privacy Notice.

Information We Collect

Our Site collects information that identifies, relates to, describes, references, is capable of being
associated with, or could reasonably be linked, directly or indirectly, with a particular consumer
or device (“personal information”). In particular, we have collected the following categories of personal information from its consumers within the last twelve (12) months:

Category	Examples	Collected
A. Identifiers.	A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers.	YES
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).	A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories.	YES
C. Protected classification characteristics under California or federal law.	Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).	NO
D. Commercial information.	Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.	YES
E. Biometric information.	Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.	NO
F. Internet or other similar network activity.	Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.	YES
G. Geolocation data.	Physical location or movements.	YES
H. Sensory data.	Audio, electronic, visual, thermal, olfactory, or similar information.	NO
I. Professional or employment-related information.	Current or past job history or performance evaluations.	NO
J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).	Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.	NO
K. Inferences drawn from other personal information.	Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.	YES

Personal information does not include:

Publicly available information from government records.
Deidentified or aggregated consumer information.
Information excluded from the CCPA’s scope, like:
health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data;
personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver’s Privacy Protection Act of 1994.

We obtain the categories of personal information listed above from the following categories of
sources:

Directly from you. For example, from forms you complete or products and services you
purchase.
Indirectly from you. For example, from observing your actions on our Site.

Use of Personal Information

We may use, sell, or disclose the personal information we collect for one or more of the
following purposes:

Advertising and marketing
To provide content
To provide goods and/or services that have been purchased by you, for you, or on your
behalf.

We will not collect additional categories of personal information or use the personal information
we collected for materially different, unrelated, or incompatible purposes without providing you
notice.

Sharing Personal Information

For information generally on how we share your personal information and to which entities,
please refer to our Privacy Policy at https://www.hopculture.com/privacy-policy/

Disclosure of Personal Information

In the preceding 12 months, we have disclosed the following categories of personal information
for a business purpose:

Category A: Identifiers.
Category B: California Customer Records personal information categories.
Category D: Commercial information.
Category F: Internet or other similar network activity.
Category G: Geolocation data.
Category K: Inferences drawn from other personal information.

We disclose your personal information for a business purpose to our business partners and third
party technology service providers who provide hosting, database, network, and related services
to support Site operations. We also disclose your personal information to:

OptinMonster
MailChimp
PayPal
Shopify
Stripe
Google Analytics
Mediavine

Sales of Personal Information

In the preceding twelve (12) months, we have we sold the following categories of personal
information:

Category D: Commercial information.
Category K: Inferences drawn from other personal information.

We sell your personal information to our business partners solely for the purposes of fulfilling
your product orders and advertising.

Your Rights and Choices

The CCPA provides consumers (California residents) with specific rights regarding their
personal information. This section describes your CCPA rights and explains how to exercise
those rights.

Access to Specific Information and Data Portability Rights

You have the right to request that we disclose certain information to you about our collection and
use of your personal information over the past 12 months. Once we receive and confirm your
verifiable consumer request, we will disclose to you:

The categories of personal information we collected about you.
The categories of sources for the personal information we collected about you.
Our business or commercial purpose for collecting or selling that personal information.
The categories of third parties with whom we share that personal information.
The specific pieces of personal information we collected about you (also called a data
portability request).
If we sold or disclosed your personal information for a business purpose, two separate
lists disclosing: sales, identifying the personal information categories that each category of recipient purchased; and disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.

Do Not Sell My Information

You have the right to opt out of sale of your personal information to a third party. Please note
that this does not stop us from distributing this information within our organization across
business units. Additionally, your right to opt out does not stop all transfers to third parties as we
can continue to provide your personal information to our service providers pursuant to a written
contract that meets requirements within the CCPA. Furthermore, we can continue to provide
data that does not meet the definition of personal information.

This right to opt out applies to all California consumers ages 16 or older and may be exercised at
any time. We will honor all such requests unless you subsequently decide to opt in to the sale of
your personal information.

The sale of personal information does not include if you direct us to interact with a third party,
any third party alerts that you have opted out of, the sharing of information is necessary to
perform a business purpose and meets the other conditions specified, or the information is
transferred as part of an asset in a merger, acquisition, bankruptcy or other change of control
event.

If you wish to exercise your right to unsubscribe from our mailing list, please enter your email
into our unsubscribe form at https://hopculture.us14.list-
manage.com/unsubscribe?u=03e1e207a0989bb30e348cc7d&id=7f42a0c288.

If you wish to exercise your right to opt out, please submit a request via hello@hopculture.com.
We will honor your request for twelve (12) months before we ask you to opt in to the sale of
your personal information.

Deletion Request Rights

You have the right to request that we delete any of your personal information that we collected
from you and retained, subject to certain exceptions. Once we receive and confirm your
verifiable consumer request, we will delete (and direct our service providers to delete) your
personal information from our records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or our service
providers to:

Complete the transaction for which we collected the personal information, provide a good
or service that you requested, take actions reasonably anticipated within the context of
our ongoing business relationship with you, or otherwise perform our contract with you;
Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal
activity, or prosecute those responsible for such activities;
Debug products to identify and repair errors that impair existing intended functionality.
Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law;
Comply with the California Electronic Communications Privacy Act (Cal. Penal Code §1546 seq.);
Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent;
Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us;
Comply with a legal obligation; and
Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

Exercising Access, Data Portability, and Deletion Rights

To exercise the access, data portability, opt out, and deletion rights described above, please
submit a verifiable consumer request to us in one of the following ways:

By E-Mail: hello@hopculture.com

Only you or a person registered with the California Secretary of State that you authorize to act on
your behalf, may make a verifiable consumer request related to your personal information. You
may also make a verifiable consumer request on behalf of your minor child.

You may only make a verifiable consumer request for access or data portability twice within a
12-month period. The verifiable consumer request must:

Provide sufficient information that allows us to reasonably verify you are the person
about whom we collected personal information or an authorized representative; and
Describe your request with sufficient detail that allows us to properly understand,
evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify
your identity or authority to make the request and confirm the personal information relates to
you. Making a verifiable consumer request does not require you to create an account with us.
We will only use personal information provided in a verifiable consumer request to verify the
requestor’s identity or authority to make the request.

Response Timing and Format

We endeavor to respond to a verifiable consumer request within forty-five (45) days of its
receipt. If we require more time (up to 90 days), we will inform you of the reason and extension
period in writing. If you have an account with us, we will deliver our written response to that
account. If you do not have an account with us, we will deliver our written response by mail or
electronically, at your option. Any disclosures we provide will only cover the 12-month period
preceding the verifiable consumer request’s receipt. The response we provide will also explain
the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you
to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is
excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee,
we will tell you why we made that decision and provide you with a cost estimate before
completing your request.

Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights. Unless permitted
by the CCPA, we will not:

Deny you goods or services.
Charge you different prices or rates for goods or services, including through granting
discounts or other benefits, or imposing penalties.
Provide you a different level or quality of goods or services.
Suggest that you may receive a different price or rate for goods or services or a different
level or quality of goods or services.

Changes to Our Privacy Notice

The effective date of this Privacy Notice is set forth at the top of the Site. We will notify
you of any material change by posting notice on the Site. Your continued use of the Site
after the effective date constitutes your acceptance of the amended Privacy Notice. We
encourage you to periodically review this page for the latest information on our privacy
practices. Any amended Privacy Policy supersedes all previous versions. IF YOU DO
NOT AGREE TO FUTURE CHANGES TO THIS PRIVACY NOTICE, YOU MUST
STOP USING THE SITE AFTER THE EFFECTIVE DATE OF SUCH CHANGES.

Contact Information

If you have any questions or comments about this Privacy Notice, the ways in which we
collect and uses your information described int his policy your choices and rights
regarding such use, or wish to exercise your rights under California law, please do not
hesitate to contact us:By E-Mail: hello@hopculture.com