Learn More About Magic Muncie

Magic, the Social Media Manager for Hop Culture and Untappd, crafts captivating content about the hottest breweries around the globe and designs innovative campaigns that reflect the current craft beer scene. Magic has pursued his passion for craft beer for well over a decade. Having worked for Odd Breed Wild Ales, 3 Sons Brewing, and BarrieHaus Brewing, Magic brings a fun and unique perspective from his experiences on the creative side of the industry. Magic has covered many events, producing videos and photos for festivals like WakeFest, Lumberjack Day, and Mortalis’ Luau. When not visiting breweries, you can usually find Magic on the disc golf course.

Currently Drinking:
Moonlight Brewing Company - Death & Taxes


Hop Culture hop mark - gold

Latest Content


Step Back to a Simpler Time With Wellington’s Heyday Beer Co.

Back in the day...
As I walk down the bustling Cuba Street in Wellington, New Zealand, a seafoam green facade emerges, a pop of brilliance amidst the din. Behind ...
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48 Hours Drinking and Eating in Wellington, New Zealand

"Craft Beer Capital" of New Zealand.
Coffee, culture, craft beer, and crosswinds. Described to me as the San Francisco of New Zealand, Wellington is genuinely its own vibrant, captivating city. Living ...
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Eddyline Brewery: From the Top of the Mountain to the Bottom of the World

Moving seven thousand miles to open a brewery.
When you go down a rapid, the water slows down at the bottom, pooling in a calm space on the side of the river. It’s ...
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48 Hours Drinking and Eating in Nelson Tasman, New Zealand

It's always sunny in Nelson Tasman...seriously.
The sunshine capital of New Zealand, Nelson Tasman, may not be at the top of everyone’s bucket list when they visit Aotearoa, the Māori world ...
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11 Things You Didn’t Know About Allagash White

Ten gold medals, three silver ones, and five bronze across the Great American Beer Festival, World Beer Cup, and European Beer Star, Allagash White is ...
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Varsity Brews: 12 Questions With Anthony Rahí Jaquez Moreno aka Tony J

A new Hop Culture Q&A series.
Last month, we introduced an entirely new series called Varsity Brews. With each bi-monthly piece, we’ll profile a different scholarship awardee from the Michael James ...
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The 9 Best Breweries to Visit in Connecticut

Re-writing the history of craft beer.
Full disclosure: When we sat down to make a list of the best breweries in Connecticut, we thought we might choose five great ones. Fast-forward ...
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The 13 Best Breweries in Minnesota

The "Land of 10,000 Beers".
Despite what people may think of the Midwest, Minnesota is actually a real treasure trove, full of James Beard Award-winning restaurants, renowned music clubs (hello, ...
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Blue Ox: Started From the Floor-Malting, Now We’re Here

The more the maltier.
A time-honored tradition of malting grain, floor-malting isn’t something we typically see here in the States. But a select few craft maltsters have dedicated themselves ...
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The Perfect French Press Ratio, According to Press House Coffee

The perfect cup of French Press. Every time.
“French press is my preferred way of making coffee,” says Adam Randall, founder of Pittsburgh-based Press House Coffee. Launched initially as Green Dragon Coffee in ...
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The 8 Best Whiskies from Breweries to Drink on St. Patrick’s Day (2025)

Water of life!
Considered the water of life, whiskey (whisky) has become one of the most popular spirits in America and worldwide. So much so that even breweries ...
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Untappd’s All-Time Top-Rated New England/Hazy IPAs [UPDATED]

Hops. Hops. Hops.
Spring is here! Let’s let the good hops roll by looking at the data for one of the most popular styles in the entire country: ...
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Where There’s Smoke, There’s Smoldered Society

Ring the alarm!
Smoldered Society Brand Manager Cameron Frank once almost burned his mom’s house down. While watching his mom’s dogs, Frank says he had left the house ...
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Blue Brew: Kenneth & Masako Mukai’s Brewery Dream Comes True in Kochi

From the big city to the little island.
Up in a little mountain valley in Kochi Prefecture, on Japan’s smallest main island, Shikoku, is the Mukai Craft Brewing / Blue Brew Taproom, a ...
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The 11 Best Breweries in Brooklyn, NY

Best beer from one of the best boroughs.
For several years, the Hop Culture team called New York City home. We still miss venturing out to the bodega in the morning (or late ...
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