Craft beer is more than what’s in the glass—it’s about the people behind the pints and the stories that shape the culture.

Crafted For Action is a dynamic craft beer conference and community that champions diversity, inclusion, and equity in the brewing industry. Founded by Atlanta-based beer enthusiast and changemaker Jen Price, the organization has grown into a nationally recognized platform that brings together brewers, drinkers, creators, and thought leaders for important conversations and meaningful connections.

The craft beer industry has so many  individuals who leapt from passionate home brewer to brewery owner. Many people get into the craft beer industry because they want to be brewers. But managing a brewery is more than just creating a great hazy IPA, imperial stout, or fruited sour. Running the business as a whole is paramount to the company’s success, and that starts with establishing guidelines on how people should conduct themselves while on site. An employee handbook is a significant first step to balancing the art of making quality beer while running a stellar business.

“If you are getting into it because you like making beer, you might not want to do this,” Beer Law Center Founder and Owner John Szymankiewicz says. “I work with so many people that start a brewery and the first thing they do is stop brewing – you can hire someone to make. It’s harder to find someone to sell the product, pay the bills, manage the employees, pay attention to costs – all that. And even THEN,  you can make great beer, but if you don’t know how to run a business, you will last less time than a well run  business making mediocre beer.”

Cannabis, terpene, hemp-based, and THC-infused products have become a blossoming segment of the beverage industry. Craft beer is jumping onto that bandwagon, too. Thought leaders in the industry have said as much, noting that the market has seen more than $70 million in sales in the consumer category, including drinks with cannabis, THC, hemp, Delta-8, or Delta-9. Those drinks cannot legally contain alcohol. With BrewGas, Abstrax Hops has found a way to harness a cannabis-based essence and flavor without the actual THC or CBD so breweries can lawfully use it in alcoholic products such as craft beer. For the last half-decade, Abstrax Hops has produced quality, water-soluble liquid products for the beverage industry, whether it’s optimized hop solutions, such as their Quantum or Omni Hop Series, or terpene brewing solutions, including the SkyFarm or BrewGas Series. We chatted with the folks at Abstrax Hops and early adopters of the BrewGas Series at Highland Park Brewery and Humble Sea Brewing Company to learn about BrewGas, its R&D process, the science that sets it apart, how exactly to use it, and the benefits of adding it to beer.